Webinars
Webinars to support the art & antiques businesses webinar during the COVID-19 outbreak.
With the near complete elimination of face-to-face business during the coronavirus outbreak, we are committed to helping the trade grow their online presence and adapt as best as possible. We have teamed up with social media agency The Tom Sawyer Effect to create a series of 5 free webinars to help arts & antiques businesses master social media. In addition, we have created a number of other webinars to help support arts businesses through these challenging times.
Schedule:
Thursday March 26, 2020, 11:30AM – How to use Instagram to build a community, promote your brand / business and how to use specific products & services offered by the platform. Topics include: main feed, stories, IGTV, Live, asset formats, hashtags, paid promotion, influencer engagement
Thursday April 2, 2020, 11:30AM – How to use Facebook to support your brand and sell items. Topics include: main feed, groups, stories, Live, Watch, asset formats and paid promotion.
Thursday April 9, 2020, 11:30AM – How to use YouTube and Pinterest to generate awareness of your business and specific products. Topics include: brand vs evergreen vs utility content, expertise and authority, pins, boards, formats, paid promotions
Wednesday April 15, 2020, 11:00 AM – HR Advice for Employers Affected by COVID-19 with June Smith of HR for the Small Business. June will cover options employers may be considering at this time including furloughing, reducing hours and redundancies.
Thursday April 16, 2020, 11:30 AM – How to use YouTube and Pinterest to generate awareness of your business and specific products
Thursday April 23, 2020, 11:30 AM – Twitter, LinkedIn, Medium, Podcasting & Quora: How to use B2B and expertise based channels to show and convert authority and expertise within niche / B2B communities
Thursday April 30, 2020, 11:00 AM – The PR Power Hour: top tips for communicating in challenging times. Presented by Charlotte Heath-Bullock and Nina Plowman, managing partners of award-winning top 10 luxury lifestyle agency, Cultural Comms.
Wednesday May 6, 2020, 11:45 am – Compliance with the 5th Anti Money-Laundering Directive with Jerry Walters, Managing Director of FCS Compliance.
Wednesday May 13, 2020, 11:00 am – Designing Compelling Newsletters with Micha Weidmann
LAPADA Members can register for the live webinars by emailing [email protected] or by visiting the Webinars section of the Knowledge Bank. If you are not a LAPADA member, but would like to download a free recording of the sessions, please fill out the form below and we will email you a link to download the videos.
Register for our webinars: